Imparted Knowledge

You receive a step-by-step instruction as well as numerous tips and tricks in order to carry out your analysis by yourself in the future. You get answers to the following questions:

• How to operate Google Analytics?
• How to create a meaningful reporting?
• How to enter the most important key indicators within a very short time?
• Where does the traffic come from?
• How to analyse the sources of my visitor streams?
• How to monitor the success of my marketing campaigns in the future by myself?
• What are the strengths and weaknesses of my web page?

Training materials

Training presentation in digital and printed form

Requirements

Access to Google Analytics

Recommendation for participation

The training course is intended for all online editors and online decision-makers.