Workshop online marketing

Workshop: Online marketing Workshop: Online-Vermarktung

In the first part, the workshop “Online marketing” conveys die most important basic terms, advertising forms and concepts of online marketing.

In the second part, together with you we work on the optimal concept for the effective online marketing of your portal.

Imparted knowledge

  • Basic knowledge about online marketing
  • Basic terms of online marketing
  • Advertising forms and their function
  • Player in the online marketing sector
  • Concepts of online marketing: from self-marketing with an own ad server and premium marketing through to Google Adsense
  • Development of the objectives and framework conditions for online marketing
  • Selection of appropriate marketing forms in accordance with the set objectives
  • Calculation of the potentially achievable ECPM and the possible revenue with the selected marketing concept
  • Development of an initial roadmap for the implementation of the online marketing concept

Training materials

  • Training presentation in digital and printed form
  • Project plan in digital and printed form

Recommendation for participation

The training course is intended for advertising managers and online decision-makers.


Booking request


Duration

1 day


Training location

We would be happy to carry out training courses at your company. If you would prefer the training at gogol medien, please make a specific note when registering.