- Basic knowledge about online marketing
- Basic terms of online marketing
- Advertising forms and their function
- Player in the online marketing sector
- Concepts of online marketing: from self-marketing with an own ad server and premium marketing through to Google Adsense
- Development of the objectives and framework conditions for online marketing
- Selection of appropriate marketing forms in accordance with the set objectives
- Calculation of the potentially achievable ECPM and the possible revenue with the selected marketing concept
- Development of an initial roadmap for the implementation of the online marketing concept
- Training presentation in digital and printed form
- Project plan in digital and printed form
Recommendation for participation
The training course is intended for advertising managers and online decision-makers.
We would be happy to carry out training courses at your company. If you would prefer the training at gogol medien, please make a specific note when registering.