Differing models in the German newspaper market
At the majority of newspapers, a day-pass has to be purchased or a subscription completed to call up further articles. Some newspapers also offer individual content for sale. With these micropayments, readers are provided with numerous articles until a particular sum is reached, which only then needs to be paid. Among others, this is offered by the Munich firm of Laterpay.
When establishing a paywall, many further individual settings can also be undertaken.
Various configuration options in the example of Piano
With Piano, one of the market-leading providers, it can be predefined, among other things, on which pages the paywall is to appear or whether there should be a particular number of free copies. Using tags, it can be autonomously controlled with which content the paywall is to be activated. Once the paywall operational, the reader can very easily complete a subscription to continue reading the pages:
Further functions by examples
- Define daily, weekly or monthly access for the right to premium articles
- Determine various pricing options for the individual access alternatives
- Establish test access of a defined time period for users
- Leave readers to decide whether they want to pay more than the required sum
- An uncluttered admin user interface, including an overview of all transactions and registrations performed, as well as a Google Analytics overview