News portals

Wide-reaching online portals

Content receives far-reaching publication using the online portals from Gogol Publishing.

With the localisation of all content, it is particularly suited to local news platforms, yet also usable on a purely topical basis. It provides editors with extensive tools for the curation of articles. Using the matured functions of search engine and social media optimisation, content is delivered in a wide-reaching fashion. The online portal can even be adapted to the clients’ own corporate design.

  • Request a free demo version

Optimally structured content

Onlineportal
  • Proven page types: Homepages, articles, topics, sections
  • Images (automated watermarking optional) and picture galleries
  • Localised homepages possible for individual towns and/or regions
  • Powerful on-site search ability

More functions:

  • „Easy integration of third-party services, such as weather apps, competitions and classified ads“
  • Section and topic pages
  • Optional: Dossiers or section lead stories
  • Calendar of events
  • Navigational structure organised by location (localisation) and section (departments)
  • Author profile pages
  • Integration of paywall technologies possible
  • Content optimised for desktop, tablet and mobile viewing

Curated content and context-based display

Curated content and context-based display
  • Time-based publication (moment of online/offline placement)

More functions:

  • „Allocation of content from the Content Management System for display at the online portal (see CMS)“)
  • Curated picture galleries
  • Grouping of articles into a library
  • Definition of automated 301 forwarding from shortlinks to the actual target URL
  • Functions for competitions and polls

Search engine and social media optimisation

Search engine and social media optimisation
  • Integration of all relevant social media channels
  • „Optimised URL structure for search engines, including intelligent forwarding after URL changes“

More functions:

  • Easy integration of Google News and Google News Sitemap
  • Automatic creation of relevant sitemapss
  • Keyword-optimised structure of every page
  • Canonical tags to prevent duplicate content
  • Optimised inner-site linking for bolstering important content
  • Support for rich snippets (e.g., breadcrumb, appointments, locations, authors)
  • RSS feeds for articles and events
  • Integrating articles with external sites using widgets
  • Optimised versions for desktop and mobile search
  • „Automatic posting can be activated of articles on Facebook and Facebook Connect for registration and login“

Proven community functions

Community functions
  • Rating of pictures using a portal-integrated “Like” functionality
  • Points system for users providing rapid distinction between new and long term users
  • „Comments function for articles and images (can be activated or deactivated), including various community management functions for comments“
  • „Personalisation engine: The possibility for users to, for example, arrange their favourite authors and/or news from their hometown into a personalised feed“
    • Carina Brugger, Channel Managerin Print, Regionalmedien Austria AG

      Carina Brugger, Channel Managerin Print, RMA

      „The ability to intervene immediately before print and the speed with which articles can be modivied or even replaced in the paper.

      We have had this neither with InDesign nor within any other system. This has been the greatest advantage to our editorial staff.“

    • Ingo von Brunn, Head of Digital, Berliner Woche

      Ingo von Brunn, Head of Digital, Berliner Woche

      „The tangible reach, measured in web session volumes, has increased by 66 percent in the initial months after the changeover, which really does represent a significant gain.

      The underlying trend in this area still remains highly positive.“

    • Bodo Krause, Publishing Director, Berliner Woche

      Bodo Krause, Publishing Director, Berliner Woche

      „Our recources were fully expended on operations and administration, making further development no longer possible without additional outlay.

      We needed a reputable online publishing system. That was our situation when Gogol then came to our attention.“

    • Oswald Hicker, Chief Editor Niederösterreich, Regionalmedien Austria AG

      Oswald Hicker, Chief Editor Niederösterreich, RMA

      „This all takes place within a web browser, meaning that we now have what our editors always dreamt about.

      They could even create their paper whilst inside a web cafe in Rome, should they so wish.“

    • Marion Fink, Online Project Manager, Marktspiegel

      Marion Fink, Online Project Manager, Marktspiegel

      „Classified ads are a classic core competence for advertising papers.

      Using the classified ads portal, we want to lead our readers into the digital world and prevent them form switching to other digital providers. We continually witness that our readers really do whish to have such offers in their paper.“

    • Beatrix Gutmann, Social Media Managerin, Lokalkompass

      Beatrix Gutmann, Social Media Managerin, Lokalkompass

      „Citizen reporters have proven entirely different to what was originally feared and are a major support to the editorial staff.

      But also to the individual advertising papers, of course, since the citizen reporter takes part in the event and then reports about it. This amounts to a major relief for editorial staff.“