Sweepstakes

Sweepstakes

Not just flat self-promotion: with interactive sweepstakes and campaigns, readers sustainably can be bound to the advertising brand.

This marketing format is popular with portal users alike and results in a high number of conversions, like new registrations on the portal, for example in connection with themed photo-competitions. Advertising customers especially appreciate the unassuming opportunity for a positive image transfer. Moreover, premium content is being created, assuring you as a portal operator greater coverage at hardly any additional cost.

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Promotion of brand loyalty via interactive sweepstakes and campaigns

Customer example
Photo competition Regionalmedien Austria (RMA) with the advertising partner Agrarmarketing Tirol.

Fotogewinnspiel

Users of the RMA-portal meinbezirk.at can upload images to the topic „Tirol trägt Tracht“ to participate in the competition.

Fotogewinnspiel

In all, the users submit 1,500 images for this campaign

Fotogewinnspiel

Result: High-quality content for RMA as well as Agrarmarketing Tirol in print and online, more than 50,000 campaign contacts, five-digit advertising revenue

Your benefits at a glance:

  • Equally attractive for users and customers
  • New contents and conversions at no extra expense
  • Easy implementation with the integrated action module
  • Easy billing model on fixed price basis
  • Dr. Matthias Möller, Head of Marketing

    Dr. Matthias Möller
    Head of Marketing

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