Context-based Advertising

Context-based Advertising

Consequently, the rate of user interaction per advertising tool can be dramatically increased

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Context-based teasers for more coverage and marketing revenues

With the integration of widgets by the marketer Plista and similar providers into your online portal, you offer your visitors an intricate blend of editorial and advertising teasers, effectively complementing your standard advertising formats, like online banners.

Kontextbasierte Werbung
Average click rate in comparison
0,5-1%
7-10%
Context-based Widgets

Inconspicuous advertising, more page visits

Context-related widgets seamlessly integrate into the look & feel of your pages, achieve with up to 10% a very high click rate, and moreover increase the number of your page visits.

Source: Plista GmbH

Your benefits at a glance:

  • Perceived as a valuable thematic complement by the user
  • Significant increase in the number of page views
  • Automatic, maintenance-free presentation of advertising contents
  • Seamless integration into the look & feel of the portal
  • Dr. Matthias Möller, Head of Marketing

    Dr. Matthias Möller
    Head of Marketing

    Request our free demo version