Metadata

Extensive metadata

From the content and media assets, Gogol Publishing generates and stores a large volume of metadata.

Content and metadata thus possess defined basic properties, such as keywords (tags), related author, location of the content (POI), image author, publication time etc. Further data is also collected besides these basic properties, such as usage data of the article or extensive user profiles, which then form the basis for many intelligent services (marketing, author cockpits or article recommendations).

  • Request a free demo version

Relevant data automatically collected and evaluated

Relevante Daten automatisch erfassen und auswerten
  • Extensive metadata for content, such as author, creation date, category, topic, POI and much more
  • Topic-based usage profiles of users
  • Social interaction of users with content and media assets

More functions:

  • Usage data for content and media assests based on author, topic, region, access channel, output device or even time interval
  • Editing history for content, where it can be seen which user altered something and when
  • Metadata such as title, edition, page, section, size, placement, layout, usage of media assets, usage data from the e-Paper
  • Measurement of campaigns amongst content and media assets
    • Carina Brugger, Channel Managerin Print, Regionalmedien Austria AG

      Carina Brugger, Channel Managerin Print, RMA

      „The ability to intervene immediately before print and the speed with which articles can be modivied or even replaced in the paper.

      We have had this neither with InDesign nor within any other system. This has been the greatest advantage to our editorial staff.“

    • Ingo von Brunn, Head of Digital, Berliner Woche

      Ingo von Brunn, Head of Digital, Berliner Woche

      „The tangible reach, measured in web session volumes, has increased by 66 percent in the initial months after the changeover, which really does represent a significant gain.

      The underlying trend in this area still remains highly positive.“

    • Bodo Krause, Publishing Director, Berliner Woche

      Bodo Krause, Publishing Director, Berliner Woche

      „Our recources were fully expended on operations and administration, making further development no longer possible without additional outlay.

      We needed a reputable online publishing system. That was our situation when Gogol then came to our attention.“

    • Oswald Hicker, Chief Editor Niederösterreich, Regionalmedien Austria AG

      Oswald Hicker, Chief Editor Niederösterreich, RMA

      „This all takes place within a web browser, meaning that we now have what our editors always dreamt about.

      They could even create their paper whilst inside a web cafe in Rome, should they so wish.“

    • Marion Fink, Online Project Manager, Marktspiegel

      Marion Fink, Online Project Manager, Marktspiegel

      „Classified ads are a classic core competence for advertising papers.

      Using the classified ads portal, we want to lead our readers into the digital world and prevent them form switching to other digital providers. We continually witness that our readers really do whish to have such offers in their paper.“

    • Beatrix Gutmann, Social Media Managerin, Lokalkompass

      Beatrix Gutmann, Social Media Managerin, Lokalkompass

      „Citizen reporters have proven entirely different to what was originally feared and are a major support to the editorial staff.

      But also to the individual advertising papers, of course, since the citizen reporter takes part in the event and then reports about it. This amounts to a major relief for editorial staff.“