Using the centralised and channel-neutral Content Management System (CMS) from Gogol Publishing, editors, freelancers and even external authors, such as bloggers, experts and citizen reporters, depending on rights and roles, can create and process transparently traceable content and then organise it for channel management.
The CMS administers both the content and all of the associated media assets, such as metadata.
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Simple creation and management of content
“Gathering of content in the CMS using intuitively operable user interfaces from any location – even directly from the place of an event over a smartphone”
“Allocation of content from the CMS through channel management for the various channels (print, online, mobile, app)”
„The ability to intervene immediately before print and the speed with which articles can be modivied or even replaced in the paper.
We have had this neither with InDesign nor within any other system. This has been the greatest advantage to our editorial staff.“
Ingo von Brunn, Head of Digital, Berliner Woche
„The tangible reach, measured in web session volumes, has increased by 66 percent in the initial months after the changeover, which really does represent a significant gain.
The underlying trend in this area still remains highly positive.“
Bodo Krause, Publishing Director, Berliner Woche
„Our recources were fully expended on operations and administration, making further development no longer possible without additional outlay.
We needed a reputable online publishing system. That was our situation when Gogol then came to our attention.“
Oswald Hicker, Chief Editor Niederösterreich, RMA
„This all takes place within a web browser, meaning that we now have what our editors always dreamt about.
They could even create their paper whilst inside a web cafe in Rome, should they so wish.“
Marion Fink, Online Project Manager, Marktspiegel
„Classified ads are a classic core competence for advertising papers.
Using the classified ads portal, we want to lead our readers into the digital world and prevent them form switching to other digital providers. We continually witness that our readers really do whish to have such offers in their paper.“
Beatrix Gutmann, Social Media Managerin, Lokalkompass
„Citizen reporters have proven entirely different to what was originally feared and are a major support to the editorial staff.
But also to the individual advertising papers, of course, since the citizen reporter takes part in the event and then reports about it. This amounts to a major relief for editorial staff.“