Author management

Increased reach using author management

Gogol Publishing is a matured tool for efficient author management.

Authors can collect content from anywhere in the CMS and have tools available – stored directly in the workflows – with which they can achieve the maximum reach for every article. They constantly receive important information, displayed in statistical form, about the reach-performance of their individual content.

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Integration and guidance of authors

Integration and guidance of authors
  • „Individual awarding of rights and roles (for the collection and publishing of content, as an example) for all authors“
  • Status and workflow support for the guidance of authors

More functions:

  • Pre-checking of articles by editorial staff, before they are published
  • „Messaging system for easy communication between individual authors themselves“

Statistical functions for authors

Statistical functions for authors
  • „Statistics on author numbers, articles, articles per author role, comments, invitations, origin of the registration“
  • „Reader statistics on the article and profile page, which help authors to achieve lasting gains in reach“

More functions:

  • Statistics on the topic focus of authors
  • „Integration of web analyses and tracking tools, including the option of setting user-defined variables“

Reach-focussed tools for authors

Reach-focussed tools for authors
  • Easy allocation of content to Google News
  • Easy sharing of content over social media channels

More functions:

  • Linking of author profiles to social media profiles
  • Easily adaptable metadata for search engine optimisation
  • „Context-based display of social media profiles (such as Facebook pages) sorted by metadata (location, author or topic, for example)“
    • Carina Brugger, Channel Managerin Print, Regionalmedien Austria AG

      Carina Brugger, Channel Managerin Print, RMA

      „The ability to intervene immediately before print and the speed with which articles can be modivied or even replaced in the paper.

      We have had this neither with InDesign nor within any other system. This has been the greatest advantage to our editorial staff.“

    • Ingo von Brunn, Head of Digital, Berliner Woche

      Ingo von Brunn, Head of Digital, Berliner Woche

      „The tangible reach, measured in web session volumes, has increased by 66 percent in the initial months after the changeover, which really does represent a significant gain.

      The underlying trend in this area still remains highly positive.“

    • Bodo Krause, Publishing Director, Berliner Woche

      Bodo Krause, Publishing Director, Berliner Woche

      „Our recources were fully expended on operations and administration, making further development no longer possible without additional outlay.

      We needed a reputable online publishing system. That was our situation when Gogol then came to our attention.“

    • Oswald Hicker, Chief Editor Niederösterreich, Regionalmedien Austria AG

      Oswald Hicker, Chief Editor Niederösterreich, RMA

      „This all takes place within a web browser, meaning that we now have what our editors always dreamt about.

      They could even create their paper whilst inside a web cafe in Rome, should they so wish.“

    • Marion Fink, Online Project Manager, Marktspiegel

      Marion Fink, Online Project Manager, Marktspiegel

      „Classified ads are a classic core competence for advertising papers.

      Using the classified ads portal, we want to lead our readers into the digital world and prevent them form switching to other digital providers. We continually witness that our readers really do whish to have such offers in their paper.“

    • Beatrix Gutmann, Social Media Managerin, Lokalkompass

      Beatrix Gutmann, Social Media Managerin, Lokalkompass

      „Citizen reporters have proven entirely different to what was originally feared and are a major support to the editorial staff.

      But also to the individual advertising papers, of course, since the citizen reporter takes part in the event and then reports about it. This amounts to a major relief for editorial staff.“