Study on advertising papers 2014

Google-ranking of German advertising papers 2014

In this study about the online reach of advertising periodicals you will learn what has happened on the German market in the course of the last year.

It becomes evident that the development in general takes a positive direction and that the number of advertising papers lacking the editorial presence has diminished. However, there is still a lot of reach being unchallenged and to some extent editing houses give away the chance to position themselves as a relevant player in the digital market of the future. Still, the Lokalkompass in Essen has by far the strongest online presence in terms of reach.

Open study