The recipe for success by the pioneers of digital journalism: Forbes, HuffPo, Buzzfeed & Co.
Strengthen authors, gain reach
With the renowned US-news-magazine Forbes, some authors could increase the viewing numbers of their articles on the website ten-fold from 40,000 to 400,000 clicks. Likewise, other successful media, like BuzzFeed, HuffPo or the Regionalmedien Austria sustainably increase their reach by consistently exploiting digital opportunities with new journalistic concepts. The success strategy of these providers primarily hinges on the involvement of their authors.
In our up-to-date brochure you get to discover how BuzzFeed utilizes social media mechanics or how Regionalmedien Austria closes thematic gaps with authors outside the editorial room. The study demonstrates: A system that is simple in its application and a progressive interaction with authors lead to a considerable increase in reach.