Case Study Mitteldeutsche Zeitung - Gogol Publishing Englisch
Case Study Mitteldeutsche Zeitung
Case Study: Mitteldeutsche Zeitung
Ten times more visits thanks to user generated content
The number of pictures and posts that were uploaded resulted in an enormous increase in traffic on Mitteldeutsche Zeitung’s citizen journalism portal. Overall visits jumped by a factor of ten due to the reach of search engines and social media channels. In addition, visitors spent a lot more time on the website than usual.