What roles do free newspapers play in the EU-countries? The study provides numbers for reach, for advertising revenue and points out distinctive features and differences between the individual countries.
Numbers, conclusions and success factors from 25 local newspaper portals with Gogol-technology, providing a platform for more than 480,000 reader reporters – condensed into 10 theses.
Learn how the pioneers of digital journalism, like Forbes, BuzzFeed, HuffPo & Co. are consistently exploiting the digital opportunities with new journalistic concepts and are sustainably increasing their reach.
Advertising papers are not yet affected by the decline in circulation numbers. But what about online? The analysis shows: Among those who get a chance for an editorial presence, only a fraction is sucessful.
The analysis shows what has been happening on the market since the end of 2013: In the meantime, more advertising papers have editorial presence, but a lot of reach is still left unleveraged.
Barely half of German local newspapers with online presence do not disclose official online reach data. We established those numbers and found: 35% of publishers have less than 100,000 visits per month.
The case study shows, how 128 newspapers by Austria’s No. 1 are successfully and easily produced with Gogol Publishing and published over all channels.
Learn how by using the Gogol Publising solution with lokalkompass.de, the WVW/ORA did create a web presence with strongest reach of all advertising papers in Germany.
The case study Mitteldeutsche Zeitung demonstrates, how exclusive contents by reader reporters can lead to the multiplication of page views.
Take the example of the Kreiszeitung Wochenblatt, to see how advertising papers can easily, reliably and cheaply publish with Gogol Publishing.
Only through an extended online reach you can market locally on the internet as well.
Minimal effort, great benefit: In this case study we show, how reader reporters function at the local level – if one is serious about it.
This Case Study proves from customer perspective the experience that classical print titles benefits from a successful online portal.
The daily newspaper DER NEUE TAG in Weiden launches a cloud based editorial system in an agile project procedure.
Simple, efficient editorial workflows and seamless connectivity to JJK
Measurable Success: Page views have increased by 66% directly following the switchover.
A tailor-made, action-oriented analysis tool directly in the system
Gogol Publishing can be seamless connected to other market-leading systems.
Content delivery without email workflows: From anywhere and directly in print layout
Efficiency through seamless print production and optimal integration of reporters.
New Means of Implementing the Legal Frameworks.