Corporate Publishing – Content Marketing

The content marketing tool for corporate publishing

With flexible author management to innovative customer and employee periodicals

  • Request a free demo version

Dr. Philip Mayrhofer, Coordinator of the CDTM-Magazins at the LMU and TU-Munich

Dr. Philip Mayrhofer, Coordinator of the CDTM-Magazins at the LMU and TU-Munich

„The alumni-magazine that everyone can contribute to.“

With the multi-user-blog, the CDTM was able to attain a degree of content diversty for its University institute, which would be unthinkable with a traditional editing system. All students, employees, or alumni have easy access to the site in order to write their own articles, which automatically appear online on the blog. For the printed version of the magazine, the CDTM is able to simply select the most suitable articles, while having all the necessary data for the print right at their disposal.

Corporate Publishing

Features of the content-marketing-tool

Corporate publishing can be conceptually revisited, if select authors or the entire target group is included in the process of generating content.

Auswahl der Autoren

Selection of authors

  • Flexible selection of authors
  • Strong system of roles and rights
  • For customer magazines, engaging customers in the writing process
  • For employee magazines, engaging employees in the writing process
Multi-User-Blog

Multi-user-blog

  • Publish content by various authors on a single blog
  • The author of each article is clearly identified
  • Each author is featured in a detailed profile containing his/her articles
Kontributoren-Tools

Tools for contributors

  • Comprehensive set of tools for all authors
  • Easy generation of content
  • Coverage feedback of the articles
  • New compositions from an existing pool of content
Anbindung an Print-Systeme

Integration with print systems

  • Direct integration into the Gogol Publishing print system
  • Interfaces with all conventional editing systems
  • Access of website contents using the open InDesign with just one click
  • Downloading of contents (full resolution) for further processing
Als Intranet oder öffentliche Seite

Intranet or public site

  • The blog can be set up in the form of a public site or intranet
  • The contents can be integrated into other sites via interfaces
SEO und Social

More coverage with SEO and social media

  • Integration of all current social media functions
  • Onpage-optimization
  • SEO-optimized site structure
  • Google + authorships
  • Extensive tagging tools
  • Geo-tags
  • Dr. Matthias Möller, Head of Marketing

    Dr. Matthias Möller
    Head of Marketing

    Join a live demonstration of our editorial system

    Take a look behind the scenes of our system in a personal appointment


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Advantages for corporate publishers

Cloud-based

All inclusive through software as a service: server cost, hosting, software updates, maintenance


Best-Practices

About 200 print products are regularly generated with Gogol Publishing. All best-practices components are already embedded in the software. You always have the latest software version and take advantage of our experts as well as the feedback of other clients.


Easy, easy, easy

The complete software package is designed to be used without instructions or training. More than 400,000 users already work with a solution from Gogol Publishing.

More and more publishers switch to Gogol Publishing

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Logo ProSieben Sat.1 Media SE
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Logo Ludwig-Maximilians-Universität München
Logo Technische Universität München
Logo Stadt Pfaffenhofen
Logo Axel Springer
Logo Funke Medien
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