Reduce costs, generate additional revenues
Free papers have to face an ever stronger growing competition especially in the digital area. With the software from Gogol Publishing, you can make your existing system more efficient and also tap into new digital revenue streams.
The Print Production System (PPS) is the ideal tool for the cost-effective production of weekly newspapers. It can be integrated over an interface into existing system landscapes for page layout.
The online portal provides extensive tools for the curation of content. Content from the online portal is distributed widely using the well established functions of search engines and social media optimisation.
The Gogol Publishing system offers a variety of modules for the marketing of digital reach, from banners and native content advertising through to classified ads – or even a job market and company directory.
Content can be collected channel-neutrally from anywhere at all with the most varied of end devices. Freelancers can pre-compose their articles and then deliver these to editorial staff.
With clearly restricted rights, freelancers access what they require for their particular assignment. Articles can also be submitted according to a pre-defined volume.
From the classifieds and jobs markets through to obituary portals, there are now well over 10 different high-performance modules aimed at digital marketing.
The personalised news and mobile reporter app is tailored to registered authors of the online portal and provides the option of reporting on the move, either in detailed articles or in simple snapshots.
The e-Papers from Gogol Publishing are optimised so that they can be provided to readers across numerous channels. Optionally, an ePaper app for downloading can also be arranged.
The Content Management System (CMS) from Gogol Publishing is the central, channel-neutral system for managing content. This is where authors create, edit and organise transparent, accountable content according to fixed privileges and roles.
Metadata is generated into content and media assets, and also saved by Gogol Publishing. The basis for many intelligent services is formed this way (marketing, author cockpits or article recommendations).
Embedded directly within their workflows, authors have statistics and tools available which allow them to adorn every article with maximal reach.
Content from the editorial system can be arranged for various channels, such as print and online, and also displayed in a context-sensitive and time-specific nature.