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Mag. (FH) Martina Deberni, Digital Management, Regionalmedien Austria AG

“With local people being much more closely linked to regional news, woche.at/regionaut thrives on local reports, photos and event tips of those 'regionauts'.”

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WOCHE Kärnten / WOCHE Steiermark

Mag. (FH) Martina Deberni, Head of Digital Management

Weekly up-to-date regional news and interesting stories about local events: The "WOCHE" focuses on local news coverage for and about the people of the area. The "WOCHE" is released weekly with a circulation of 227,000 in Carinthia and 503,000 in Styria. Due to its innovative online presence at woche.at, to which thousands of reader reporters, so called ‘regionauts’, actively contribute, the "WOCHE" quickly started playing an important journalistic role in its distribution area. The interlocking of print and online, as well as the inclusion of user generated content, is made possible by Gogol Publishing.

WAN/IFRA XMA Award 2010

XMA Cross Media Awards 2010

The Regional Media Austria (RMA) won the “IFRA XMA Cross Media Award 2010” for the consequent new orientation of their digital strategy. A detailed description of the project can be found on the project pages of the IFRA XMA Awards 2010.


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